Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

iPhone X Repair Costs Soar

Posted on November 9, 2017 by bermanevansretail

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , | Leave a comment

Award-Winning Women in Shopper Marketing

Posted on November 8, 2017 by bermanevansretail

Shopper Marketing recently announced its “Women of Excellence 2017″ award winners. The awards were made in four categories: innovation, collaboration, leadership, and rising star. Here are the 12 winners. Clink on the links for the innovation winners to see brief … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment

Tips for Building Social Media Marketing Strategies

Posted on November 7, 2017 by bermanevansretail

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment