Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Do Not Fall Prey to Scams

Posted on May 9, 2018 by bermanevansretail

As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips so you do not fall prey to scams. First, take a look at these posts about bad company … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , | Leave a comment

Online Shopping Behavior Is Still Evolving

Posted on May 2, 2018 by bermanevansretail

As we reported yesterday, the future of E-commerce is brighter than ever.  Now, we study how online shopping behavior is still evolving. In this post, we look at: (1) online shopping trends and (2) the recent success of eBay. The material … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How Social Media Can Energize In-Store Sales

Posted on April 24, 2018 by bermanevansretail

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment