Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by bermanevansretail

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Next-Day Delivery and Same-Day Delivery

Posted on October 2, 2017 by bermanevansretail

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.   Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Uncategorized | Tagged , , , , , , | 1 Comment

Engineering a Great Retail Customer Experience

Posted on September 28, 2017 by bermanevansretail

In 2017, we have presented several posts on the retail experience. The topic is that important! Here are some of these posts: Omnichannel and Great Customer Experiences How Good Is the Customer Experience YOU Offer? Informative Infographic on the Customer Shopping Experience 2017 … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment