Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Worldwide Growth in Restaurant Loyalty Programs

Posted on February 28, 2017 by bermanevansretail

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Effective In-Store Marketing

Posted on February 27, 2017 by bermanevansretail

Are you doing the best job that you can with your in-store marketing? Do you stand out from competitors (including online competitors)? Consider the tips in the infographic below from M2 on Hold.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

What Was Hot in Technology? 20 Years Ago!

Posted on February 16, 2017 by bermanevansretail

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as retailers, we infrequently look back at the past to see what was hot then … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , | 1 Comment