Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

What’s YOUR Social Media Policy for Employees?

Posted on July 20, 2017 by bermanevansretail

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , | 1 Comment

Online Couponing in the United States

Posted on July 19, 2017 by bermanevansretail

Over the last several years, the very nature of couponing has changed dramatically. As a supplement/replacement for traditional print coupons, the use of online coupons is booming. Here are the most popular products for online couponers — by gender. You … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Social Media Dos and Don’ts

Posted on July 17, 2017 by bermanevansretail

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment