Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Posted on February 20, 2012 by bermanevansretail

As a recent Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Facebook Sharing Explodes: How to Drive More Sales

Posted on February 16, 2012 by bermanevansretail

This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Mobile Payments: Not a Game Changer Yet?

Posted on February 16, 2012 by bermanevansretail

According to Knowledge@Wharton, “In March, PayPal will enable its users to pay through their mobile phones, tablets, or iPads at 2,000 Home Depot stores across the U.S., and by the end of the year at 20 other national retailers. Mobile payments are … Continue reading →

Posted in Online Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment