Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The Dos & Don’ts of Writing Effective E-Mails

Posted on February 29, 2012 by bermanevansretail

Click the image for some good tips on effective E-mails.

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Writing Great Online News Releases

Posted on February 23, 2012 by bermanevansretail

Click the image to learn about news releases. Also, check out this YouTube video:

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Gen Y Speeds Up Luxury Goods Spending

Posted on February 22, 2012 by bermanevansretail

According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | Leave a comment