Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Malls Go Mobile

Posted on June 10, 2012 by bermanevansretail

Shopping mall operators are becoming much more active with mobile technology in order to drive shoppers to their shopping centers. According to John Dee of PlaceWise Media: “In 2009, only 1 to 2 percent of traffic on a mall Web site came … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment

Advance Auto Parts Tunes Up Social Commerce with PowerReviews

Posted on May 17, 2012 by bermanevansretail

Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy. 

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment