Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Keeping Pace with the Super Consumer

Posted on May 17, 2012 by bermanevansretail

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading →

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Digital Tools Key for Grocery Shopping, Online and Off

Posted on May 16, 2012 by bermanevansretail

Online food shopping has not lived up to many predictions. However, the Internet has a growing role to play. As reported by eMarketer: “‘What is changing—and rapidly—is how likely grocery shoppers are to use a variety of digital tools to … Continue reading →

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Mobile Phone Shoppers Show Growing Preference for Text Marketing

Posted on May 16, 2012 by bermanevansretail

American shoppers are becoming much more interested in making purchases through their cell phones. Click the chart for the full eMarketer story.  

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