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Category Archives: Global Retailing
Stay Current on the Global Internet Marketplace
The site linked below has a number of terrific Web pages that it links to. It is great for anyone wanting to better understand the online global marketplace. These are just some of the more useful links at the Web … Continue reading
Why Social Commerce Has Failed, and What Can Make It Work
According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading
Posted in Global Retailing, Social Media and Retailing
Tagged Facebook, GameStop, Gap, Nordstrom, online shopping, Penney, social media, strategy, trends
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Interested in Streaming Music? Then, Unlock the Spotify Universe!
According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the Atlantic. There was this streaming music service in Europe called Spotify that … Continue reading
Posted in Global Retailing, Online Retailing, Social Media and Retailing
Tagged music, segmentation, social media, Spotify, streaming
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