Author Archives: bermanevansretail

McDonald’s Shifting Gears

Posted on March 6, 2017 by bermanevansretail

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. In January 2017, McDonald’s announced that it was selling a majority stake in its Chinese business. Given the huge size … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Looking for Retailing Salary Information?

Posted on March 1, 2017 by bermanevansretail

We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators. At  the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Worldwide Growth in Restaurant Loyalty Programs

Posted on February 28, 2017 by bermanevansretail

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments