Author Archives: bermanevansretail

Do You Have What It Takes to Be an Entrepreneur?

Posted on March 15, 2017 by bermanevansretail

Being an entrepreneur is certainly not an easy job. Among other things, a great entrepreneur requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more. According to Growth Hackers’ co-founder and CEO Jonathan Aufray: “An … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | 1 Comment

Bottled Water Tops Soda among Americans

Posted on March 14, 2017 by bermanevansretail

For several years now, Americans have been consuming more bottled water and less soda. Retailers are quite aware of this because of wide variety and brands of bottled that they carry — and the amount of shelf devoted to bottled water. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | Leave a comment

Retailing A to Z: New Edition of Retail Management Text

Posted on March 13, 2017 by bermanevansretail

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment