Author Archives: bermanevansretail

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Is the Era of Big Box Retail Dominance Coming to an End?

Posted on May 24, 2012 by bermanevansretail

Big-box retailers have been dominant over the last two decades. But is this changing? That is the question raised recently by David Welch, Chris Burritt, and Lauren Coleman-Lochner, writing for Bloomberg: “The new mantra is small box. While Best Buy, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Kim Williams: The Polka Dress

Posted on May 24, 2012 by bermanevansretail

The Polka Dot Press moved from the dining room of Kim Williams’ home to a storefront on Main Street in her Florida town. This stationery business has grown and offers opportunities to her local community. View Kim’s full story here.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment