Author Archives: bermanevansretail

Retail Revolution: A Trendwatching Story

Posted on May 27, 2012 by bermanevansretail

Read about “etail is retail is etail” by clicking the photo.

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Personalized Products Please. But Can They Create Profit?

Posted on May 25, 2012 by bermanevansretail

Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike. As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment