Author Archives: bermanevansretail

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Macy’s to Ship Online Orders from Stores

Posted on May 28, 2012 by bermanevansretail

According to the Wall Street Journal, Macy’s intends to utilize more than one-third of its stores as online-sales fulfillment centers. By shipping from sales locations, Macy’s hopes to better balance its warehouse inventory with sales-floor inventory and take on challenges posed by … Continue reading →

Posted in Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , | Leave a comment

A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment