Author Archives: bermanevansretail

Customer Effort Checklist

Posted on November 1, 2017 by bermanevansretail

Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.   A Customer Effort Checklist Consider these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Promote Your Business with Free Resources

Posted on October 31, 2017 by bermanevansretail

Big retailers spend a lot of money to promote their businesses. And they use all types of offline and online media in doing so. But what about about small retailers? Many don’t even use the excellent site of the Small … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Halloween Big for Retailers

Posted on October 30, 2017 by bermanevansretail

It may not seem like it to many of us. But Americans spend a lot on Halloween shopping. Hence the comment: Halloween big for retailers. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 1 Comment