Author Archives: bermanevansretail

What’s Up with the Geek Squad?

Posted on July 7, 2012 by bermanevansretail

In its quest to squeeze out more operating efficiencies, Best Buy is now planning to reduce the size of its Geek Squad labor force. Is this a smart decision? For many years, Best Buy has offered its Geek Squad services … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

To Sell More, Focus on Existing Customers

Posted on July 6, 2012 by bermanevansretail

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , | Leave a comment

More Retailers Engage in Multiple Channels as a Response to Showrooming

Posted on July 5, 2012 by bermanevansretail

As described in earlier posts, “showrooming” occurs when consumers visit retail stores to learn about and try out (or try on) products and then surf the Web — and purchase there — for the best prices. Now many retailers are fighting … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 3 Comments