Author Archives: bermanevansretail

Infographic: Success Gleaned from Satisfying Shoppers

Posted on July 26, 2012 by bermanevansretail

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Is the Retailer Agreement with Mastercard and Visa About to Unravel?

Posted on July 25, 2012 by bermanevansretail

On July 14, we blogged about the pending changes in credit card transactions due to a multi-billion dollar agreement between retailers and Mastercard and Visa over the latters’ tactics. Now, there is a chance that this agreement may unravel. As … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 1 Comment

Walgreens Powers Multi-Touch Strategy

Posted on July 24, 2012 by bermanevansretail

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment