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Author Archives: bermanevansretail
Retailers Can Animate Logos to Their Advantage
We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, … Continue reading
Top Authentic Brands — Credibility Pays
Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights top … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged authenticity, brand credibility, Cohn & Wolfe, global brand, U.S. brand
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HubSpot’s Insightful Self-Branding Advice
Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why … Continue reading
Posted in Career Useful Information, Social Media and Retailing
Tagged career tips, HubSpot, opportunity, planning, self branding
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Retailing: From A to Z 