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Tag Archives: U.S. brand
Top Authentic Brands — Credibility Pays
Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights top … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged authenticity, brand credibility, Cohn & Wolfe, global brand, U.S. brand
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Retailing: From A to Z 