Author Archives: bermanevansretail

Is Encouraging Returns a Good Idea?

Posted on April 3, 2018 by bermanevansretail

The returns policy of online retailers has a major impact on their level of success. See What Consumers Want in Returning Items and How Shoppers Use the Return Option for Online Purchases. Returns policies have become so important that we must ask: Is encouraging returns … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Tax Law’s Effects by State

Posted on April 2, 2018 by bermanevansretail

As we know, retailers are greatly impacted by consumers’ disposable and discretionary incomes. Disposable income is all of the money people have available to spend after taxes. Discretionary income goes for extras, such as vacations and going to the movies. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Customer Relationships in a High-Tech World

Posted on March 29, 2018 by bermanevansretail

External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment