Author Archives: bermanevansretail

Free Advertising Tools

Posted on April 17, 2018 by bermanevansretail

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Uncertainty with Just One Year Until Brexit Occurs

Posted on April 16, 2018 by bermanevansretail

In one year, Great Britain will officially exit the European Union. Yet, for many British retailers, questions remain. For example, as Silvia Amaro reports for CNBC: “In 365 days, the U.K. will no longer be a member of the European … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Leave a comment

Comparing Customer Satisfaction Assessment Tools

Posted on April 12, 2018 by bermanevansretail

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment