Author Archives: bermanevansretail

Test YOUR Digital Marketing IQ

Posted on July 19, 2018 by bermanevansretail

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Chatbots Perceived Effects on Customer Service

Posted on July 17, 2018 by bermanevansretail

As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

MCM Podcast on Seasonal Hiring

Posted on July 12, 2018 by bermanevansretail

Both store-based and online retailers recognize the importance of seasonal employees. Have too few and customers might not be properly serviced. Have too many and operating costs might be too high. Thus, what is the proper balance? Let’s turn to Vermont … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , , | Leave a comment