Monthly Archives: October 2016

Who Comes First: The Customer Or the Employee?

Posted on October 31, 2016 by bermanevansretail

The question in the title to this post raises an interesting issue. Yet, the answer is not as simple as it may appear. Of course, retailers should always want their customers to be happy — and therefore, profitable and hopefully … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Macy’s Career Video

Posted on October 27, 2016 by bermanevansretail

After you finish college, are you considering a career in retailing? If yes, take a look at this Macy’s video.  

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , | 1 Comment

Black and Hispanic Entrepreneurship

Posted on October 25, 2016 by bermanevansretail

The American Express OPEN Forum recently reported on the state of entrepreneurship among African-Americans and among Hispanics. Here are some highlights. With regard to African-American entrepreneurs, Anthonia Akitunde notes that: “Black entrepreneurs may struggle with challenges that are both common to small-business … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment