Sam’s Club (a part of Wal-Mart Inc.) is the second-largest membership warehouse club in the United States, after Costco. It has annual revenues of nearly $60 billion, more 650 stores in the United States and Puerto Rico, and has 47+ million members. It carries a full range of products, including private brands:
“In addition to the leading national brands, Sam’s Club also carries an assortment of exclusive, premium-quality private brands. In fact, we like to think of ourselves as a club of brands that offer our members savings, quality and the unexpected find. These are brands that are the essence of Savings Made Simple: Daily Chef – quality fresh, dry and freezer/cooler grocery; and Members Mark – general merchandise, business and office supplies.”
To better personalize itself, Sam’s has run some cute and humorous ads. Here’s one; it has been viewed more than 2.2 million times on YouTube.
The ad certainly involves thinking out-of-the-box for a chain of warehouse stores.
To learn more, click here to access an Advertising Age article about the above.