What Do Shoppers Want from Retailers This Holiday Season?

We’ve been posting a lot lately about the 2013 holiday shopping season — which is already underway (despite the media fascination with Black Friday).  Here are links to two of our recent posts: “Gearing Up for the Holiday Shopping Season” and “Timing Holiday Promotions.”
Now, we have a new report from PriceGrabber.com to add to our series of posts: According to its Winter Holiday Shopping Survey, “69 percent of consumers plan to shop at the same retailers as they did last year. When asked why, 70 percent said they would remain loyal to certain retailers because of good customer service. Online retailers and discount stores continue to remain the most popular destinations for holiday shopping. When asked to select all the types of stores where consumers plan to shop for gifts, 75 percent chose online retailers and 68 percent said they would visit discount stores. This survey includes responses from 2,887 U.S. online shopping consumers.”
Check out the infographic below.


 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

3 Responses to What Do Shoppers Want from Retailers This Holiday Season?

  1. Pingback: What Do Shoppers Want from Retailers This Holid...

  2. Reblogged this on Evans on Marketing and commented:
    What do YOU want from the retailers you patronize?

  3. nsuzuk2's avatar nsuzuk2 says:

    I guess that main thing that I would want from a retail store that I frequent during the holiday season is a good sale, this is probably the most important factor when it comes to making decisions while shopping. Another factor that I find important is having a wide selection of products, the reason for this is that I wont go into a store knowing exactly what to buy so I like having a lot of options at my hand. The last factor that would go into my decision making is customer service whether it be employees trying to help me or fast lines. I want my experience to be as smooth and quick as possible.

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