Monthly Archives: March 2013

eBay’s New Fee Structure for Sellers

Posted on March 25, 2013 by bermanevansretail

In recent years, eBay has faced increasing competition from Amazon.com as the latter has added more new third-party sellers to its Web site. Now, eBay is introducing a new fee structure for its third-party sellers to encouage them to stay … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 1 Comment

Secrets to Setting Competitive Prices

Posted on March 24, 2013 by bermanevansretail

It’s pretty hard for a retail firm to be successful if it (a) does not know what prices its competitors are offering and (b) it does not have a pricing strategy that reflects the competitive marketplace — whomever the retailer … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

The Customer Is King, But ….

Posted on March 23, 2013 by bermanevansretail

Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment