Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices.

As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more women, immigrants, and young people than one finds atop big corporations. But what many have in common are modest levels of marketing expertise and technological know-how, according to a new eMarketer report, ‘Small Businesses as Tough B2B  Customers: Shaky in Their Own Marketing, Critical of Marketing Aimed at Them.’”

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