Gift Giving and the Importance of Social Media

Posted on November 29, 2012 by bermanevansretail

One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites.
Click the chart to read more from eMarketer.

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

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