Monthly Archives: February 2012

KFC Shares Its Social Media Strategy

Posted on February 21, 2012 by bermanevansretail

Patricia Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Posted on February 20, 2012 by bermanevansretail

As a recent Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Facebook Sharing Explodes: How to Drive More Sales

Posted on February 16, 2012 by bermanevansretail

This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment