Tag Archives: true fit

Offering a True Fit for Gift Shoppers

Posted on June 29, 2017 by bermanevansretail

Consumers spend a lot of time (and money) shopping for others. Sometimes they enter the right information and sometimes they don’t. That’s why the gift receipt was invented for refunds. 🙂 Now, True Fit has devised a new app (“Shop … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

Posted on March 22, 2012 by bermanevansretail

As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway, and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment