Tag Archives: tips

Planning for the Next Job Promotion

Posted on January 31, 2015 by bermanevansretail

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments

Can You Pass the “8-Second Resume Test?”

Posted on January 27, 2015 by bermanevansretail

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is the one that is read and liked! As Don Goodman … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 1 Comment

How Should Retailers Compute Customer Lifetime Value?

Posted on January 23, 2015 by bermanevansretail

Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment