Tag Archives: technology

Technology Monitors the Pulse of Retail Real-Estate

Posted on June 10, 2012 by bermanevansretail

As Connie Robbins Gentry writes in Chain Store Age: “Call it the Amazon Syndrome, but ironically the retailer that set the gold standard for building customer-centric real-estate models has no brick-and-mortar real-estate. Yet, the icon of online commerce taught the … Continue reading →

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , | Leave a comment

A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Retail Revolution: A Trendwatching Story

Posted on May 27, 2012 by bermanevansretail

Read about “etail is retail is etail” by clicking the photo.

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment