Tag Archives: survey

These Survey Results Are Not Good for Retailers

Posted on April 17, 2017 by bermanevansretail

Retailers employ store-based salespeople to enhance the customer experience, answer questions and be knowledgeable about the goods and services offered, and to facilitate the purchase process. They want shoppers to believe that salespeople are fulfilling these functions. Thus, the results … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

The Most Desirable Employers of 2016

Posted on September 12, 2016 by bermanevansretail

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most … Continue reading →

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In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

Posted on September 7, 2014 by bermanevansretail

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment