Tag Archives: success

KFC Shares Its Social Media Strategy

Posted on February 21, 2012 by bermanevansretail

Patricia Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

10 Hot Web Startups Changing the Face of Retail

Posted on February 15, 2012 by bermanevansretail

This story is by Macala Wright, the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business Web sites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury, and lifestyle brands. … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Amazon Turns Up the Heat

Posted on January 27, 2012 by bermanevansretail

Amazon is extremely aggressive — and successful. Its competitors are feeling the pressure from Amazon’s efforts. Click the image for the full story.

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment