Tag Archives: social media

What is Pinterest?

Posted on March 28, 2012 by bermanevansretail

At Pinterest: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added … Continue reading →

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Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

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Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail

As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment