Tag Archives: social media

Security and Privacy Concerns Remain for Mobile Devices

As discussed by eMarketer: “Cost may be the top consideration when Internet users around the world decide which PCs, tablets, and smart phones to buy, but security and privacy issues are not far behind, according to data from Edelman’s February 2012 … Continue reading

Posted in Global Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment

Etsy: A Different Kind of Online Retailer

Here’s how Etsy describes itself: “Etsy is the world’s handmade marketplace. Our mission is to empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , | Leave a comment

Cracker Barrel Builds Its Database with Sweepstakes

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment