Tag Archives: segmentation

Stay Current on the Global Internet Marketplace

Posted on May 15, 2012 by bermanevansretail

The site linked below has a number of terrific Web pages that it links to. It is great for anyone wanting to better understand the online global marketplace. These are just some of the more useful links at the Web … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , | Leave a comment

Gen Z: Digital in their DNA

Posted on April 24, 2012 by bermanevansretail

This J. Walter Thompson Company report focuses on the newly emerging ‘Gen Z’: “Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment