Tag Archives: segmentation

The Activities of the Digital Black Consumer

Posted on June 12, 2012 by bermanevansretail

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

Target Hopes to Stand out by Blending in at New Locales

Posted on June 12, 2012 by bermanevansretail

Target Corporation, our featured company in Chapter 1 of Retail Management, is always thinking ahead. And with the recent economic problems caused by the worldwide recession, the retailer is planning some big changes, such as its new City store in … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning | Tagged , , , , , | Leave a comment

Allergy-Free Dining

Posted on June 12, 2012 by bermanevansretail

Fifteen million U.S. adults and children have allergies to peanuts, gluten, and other food ingredients. So, some innovative restaurants are offering new menu alternatives to attract them. This can be a complex undertaking. For example, as reported by the Wall … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment