Tag Archives: segmentation

Retailers Play Big Brother with Your Purchases

Posted on June 25, 2012 by bermanevansretail

How closely should retailers and other firms track our online and offline behavior? Is there a line that should not be crossed?  

Posted in Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , | Leave a comment

E-Tailer Customization: Convenient or Creepy?

Posted on June 24, 2012 by bermanevansretail

Is online cutomization — with the privacy issues that accompany it –going too far in  order to target offerings for specific consumers? Urban Outfitters provides a good case study of good intentions and overrreaching. As Natasha Singer writes in the … Continue reading →

Posted in Online Retailing, Privacy and Identity Theft Issues | Tagged , , , , , | Leave a comment

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment