Tag Archives: segmentation

Should Internet Retailers Discriminate Between Customers?

Posted on July 21, 2012 by bermanevansretail

That’s an interesting question raised by Rafi Mohammed, writing for the Harvard Business Review (HBR) blog. To begin his post, Mohammed writes: “Last week, the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Groom Stores for the New Manscape

Posted on July 9, 2012 by bermanevansretail

Is it time for retailers to focus more on dads as customers? According to Supermarket Guru: “Dads get their due on Father’s Day — but it’s time that retailers and CPG [consumer packaged goods] brands focus smartly on the year-round … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

Differences in the Online Shopping Behavior of Men and Women

Posted on June 25, 2012 by bermanevansretail

According to this research-based video, there is a distinction between the genders when it comes to shopping.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , , | 1 Comment