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Tag Archives: reward
A Loyalty Program That Was Too Successful?
There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items. The firm’s … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, loyalty program, merchandising, Promo, promotion, reward, Stonyfield, success
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Will Walgreens’ New Rewards Program Be a Winner?
Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Balance Rewards, bricks meets clicks, customer expectations, customer loyalty, customer service, experiential retailing, Register Rewards, reward, shopping, trends, Walgreens
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