Tag Archives: promotion

Digital Signage for Fashion Retail

Posted on June 28, 2012 by bermanevansretail

YCD offers some exciting digital display ideas and technologies for store-based retailers.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Two Steps to Leverage the Power of Twitter

Posted on June 26, 2012 by bermanevansretail

According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely … Continue reading →

Posted in Social Media and Retailing | Tagged , , , | Leave a comment

A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Posted on June 26, 2012 by bermanevansretail

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment