Tag Archives: promotion

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Beyond Mannequins and Merchandise

Posted on July 9, 2012 by bermanevansretail

As Jon Collins writes on MediaPost: “The shop window is so much more today than a place to display the wares being  sold inside. It’s a window (pun intended) into the soul of the retail brand and  a place where … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment