Tag Archives: online shopping

Retail Integration

Posted on July 1, 2012 by bermanevansretail

More than 1,300 retailers replied to Shopatron’s survey “on topics ranging from in-store and online sales to mobile phone usage in stores.” According to Shopatron: “Retail-integrated E-commerce empowers brands to use online sales to expand in-store sales. This is a significant … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Behavioral Category Management

Posted on July 1, 2012 by bermanevansretail

According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Your E-Book Is Reading You

Posted on June 29, 2012 by bermanevansretail

According to a report by the Wall Street Journal: “Digital-book publishers and retailers now know more about their readers than ever before. How that’s changing the experience of reading…” Click the image to read the story. Photo by William Duke

Posted in Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , | Leave a comment