Tag Archives: Nielsen

E-Commerce in China

Posted on June 12, 2012 by bermanevansretail

The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Posted on June 12, 2012 by bermanevansretail

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

The Activities of the Digital Black Consumer

Posted on June 12, 2012 by bermanevansretail

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment