Tag Archives: moments of truth

Retail Moments of Truth: Getting Them to Work

Posted on October 10, 2012 by bermanevansretail

According to Manthan Systems: “A moment of truth refers to every instance when a customer makes contact or interacts with your business wherein he or she gets an opportunity to form an impression about your brand. Seeing an ad about … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment