Tag Archives: merchandising

Target Hopes to Stand out by Blending in at New Locales

Posted on June 12, 2012 by bermanevansretail

Target Corporation, our featured company in Chapter 1 of Retail Management, is always thinking ahead. And with the recent economic problems caused by the worldwide recession, the retailer is planning some big changes, such as its new City store in … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning | Tagged , , , , , | Leave a comment

The Adidas Virtual Retail Wall

Posted on June 10, 2012 by bermanevansretail

Adidas, the athletic footwear and apparel firm, recently introduced a “virtual retail wall” to help shoppers better visualize Adidas shoes. Take a look at this short video with Chris Aubrey, Vice-President, Global Retail Marketing for Adidas Germany.

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Being a Fashion Buyer

Posted on May 28, 2012 by bermanevansretail

Sahar Kasiri buys knitware for the Evans brand in the UK. As a girl she would pretend to sit on a plane and go on a business trip. She also liked fashion programs on TV, and wondered who the people were who were … Continue reading →

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