Tag Archives: merchandising

Publicis in Paris: Not Your Typical Drugstore

Posted on June 13, 2012 by bermanevansretail

As Rupal Parekh reports in Advertising Age, the Publicis Drugstore in Paris truly a one-of-a-kind retailer, and unlike any other drugstore any of us have ever visited. This is how Parekh describes the Publicis Drugstore: “There are few places in … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

Supermarket Interior Layout Secrets

Posted on June 12, 2012 by bermanevansretail

In this video, food journalist Michael Pollan helps navigate the grocery store.

Posted in Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Do Scents Make Sense? (And Cent$)

Posted on June 12, 2012 by bermanevansretail

Check out one local supermarket’s use of aromas to stimulate shoppers.

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment