Tag Archives: manfluencer

Manfluencer: Another New Term for the Retailing Dictionary

We have written about the important topic of the shopping behavior of men versus women several times before. See, for example, 1, 2, 3, 4.  Now, let’s add another post to our collection — because this is such a timely … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment